Moral issues in advertising: a debate with Southern Brazilian youngsters

The aim is to present an analysis of ethical and moral issues that arose during discussions with young people about advertising messages, to which they had been exposed. Such discussions were focused on the theme “social interactions and technology use”. This is a qualitative study based both on lit...

• Autor Principal: Machado Toaldo, Mariângela (author)
• Outros autores: Ataide Malcher, Maria (author)
• Formato: article
• Idioma: spa
• Publicado: 2017
• Subjects: advertising; ethics; youth; technology; social relations; publicidad; ética; jóvenes; tecnología; relaciones sociales; publicidade; jovens; tecnologia; relações sociais
• Acceso en liña: https://revistachasqui.org/index.php/chasqui/article/view/3011