Cosmetic Surgery and Female Printing Press. The Pedagogical Formation of the Competent Patient

Aesthetic surgery is a complex, multiple and heterogeneous phenomenon: at the same time medical practice, beauty practice and consumer practice. This complexity justifies its being understood as a "technology of gender"". In this article I discuss some of the ways in which the practice of aesthetic surgery is framed by −and contributes to (re)produce− certain representations of gender, focusing on women’s magazines. In particular, I analyze the variants of the pedagogical function that are manifested in the discourse of a magazine focused in medical beautification practices. For these purposes, I apply the principle of modalization developed within the framework of the narrative grammar of structuralist semiotics."

• Autor principal: Córdoba, Marcelo (author)
• Formato: article
• Idioma: spa
• Publicado em: 2018
• Assuntos: technology of gender; women´s magazines; pedagogical enunciation; modalization; tecnología de género; revistas femeninas; enunciación pedagógica; modalización; Sociología de la comunicación; estudios culturales; tecnologia de gênero; revistas femininas; enunciação pedagógica; modalização
• Acesso em linha: https://revistachasqui.org/index.php/chasqui/article/view/3212