Communication, gender and politics in Brazil: Paraná’s women candidate in electoral television propaganda
The article aims to discuss how women appropriate and are represented in electoral television advertising as candidates for political representation positions. Communication in the campaigns - especially through television - is one of the key pieces in Brazilian electoral disputes, at the same time...
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| Formato: | article |
| Idioma: | por |
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2017
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| Acesso em linha: | https://revistachasqui.org/index.php/chasqui/article/view/3207 |
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| author | Quesada Tavares, Camilla |
| author2 | Goulart Massuchin, Michele |
| author2_role | author |
| author_facet | Quesada Tavares, Camilla Goulart Massuchin, Michele |
| author_role | author |
| collection | Revista CHASQUI |
| dc.creator.none.fl_str_mv | Quesada Tavares, Camilla Goulart Massuchin, Michele |
| dc.date.none.fl_str_mv | 2017-09-15 |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://revistachasqui.org/index.php/chasqui/article/view/3207 10.16921/chasqui.v0i135.3207 |
| dc.language.none.fl_str_mv | por |
| dc.publisher.none.fl_str_mv | CIESPAL |
| dc.relation.none.fl_str_mv | https://revistachasqui.org/index.php/chasqui/article/view/3207/pdf |
| dc.rights.none.fl_str_mv | Derechos de autor 2017 Camilla Quesada Tavares, Michele Goulart Massuchin info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | Chasqui. Revista Latinoamericana de Comunicación; Núm. 135 (2017): Género y Comunicación; 39 - 54 Chasqui. Revista Latinoamericana de Comunicación; n. 135 (2017): Género y Comunicación; 39 - 54 Chasqui. Revista Latinoamericana de Comunicación; N.º 135 (2017): Género y Comunicación; 39 - 54 1390-924X 1390-1079 10.16921/chasqui.v0i135 reponame:Revista CHASQUI instname:Revista CHASQUI instacron:Revista CHASQUI |
| dc.subject.none.fl_str_mv | woman communication electoral advertising political speech mujer comunicación propaganda electoral discurso político mulher comunicação propaganda eleitoral discurso político |
| dc.title.none.fl_str_mv | Communication, gender and politics in Brazil: Paraná’s women candidate in electoral television propaganda Comunicación, género y política en Brasil: las candidatas de Paraná en la propaganda electoral televisiva Comunicação, gênero e política no Brasil: As candidatas do Paraná na propaganda eleitoral televisiva |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| description | The article aims to discuss how women appropriate and are represented in electoral television advertising as candidates for political representation positions. Communication in the campaigns - especially through television - is one of the key pieces in Brazilian electoral disputes, at the same time the insertion of women in political spaces is increasingly. Based on this issues, it is identified how the Paraná’s women candidates, when they have access to television, use the communication space offered to them. For this, the discourse and the issues in the advertising are analyzed. The method used is quantitative analysis of content and 1878 segments of the 2014 electoral advertising for the federal legislature were observed. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | REVCHASQUI_99c0fc2d23153b1d191857a16fbf5ec4 |
| identifier_str_mv | 10.16921/chasqui.v0i135.3207 |
| instacron_str | Revista CHASQUI |
| institution | Revista CHASQUI |
| instname_str | Revista CHASQUI |
| language | por |
| network_acronym_str | REVCHASQUI |
| network_name_str | Revista CHASQUI |
| oai_identifier_str | oai:ojs.www.ciespal.org:article/3207 |
| publishDate | 2017 |
| publisher.none.fl_str_mv | CIESPAL |
| reponame_str | Revista CHASQUI |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Revista CHASQUI - Revista CHASQUI |
| repository_id_str | 0 |
| rights_invalid_str_mv | Derechos de autor 2017 Camilla Quesada Tavares, Michele Goulart Massuchin |
| spelling | Communication, gender and politics in Brazil: Paraná’s women candidate in electoral television propagandaComunicación, género y política en Brasil: las candidatas de Paraná en la propaganda electoral televisivaComunicação, gênero e política no Brasil: As candidatas do Paraná na propaganda eleitoral televisivaQuesada Tavares, CamillaGoulart Massuchin, Michelewomancommunicationelectoral advertisingpolitical speechmujercomunicaciónpropaganda electoraldiscurso políticomulhercomunicaçãopropaganda eleitoraldiscurso políticoThe article aims to discuss how women appropriate and are represented in electoral television advertising as candidates for political representation positions. Communication in the campaigns - especially through television - is one of the key pieces in Brazilian electoral disputes, at the same time the insertion of women in political spaces is increasingly. Based on this issues, it is identified how the Paraná’s women candidates, when they have access to television, use the communication space offered to them. For this, the discourse and the issues in the advertising are analyzed. The method used is quantitative analysis of content and 1878 segments of the 2014 electoral advertising for the federal legislature were observed.El artículo tiene como objetivo discutir cómo las mujeres se presentan en la propaganda electoral televisiva como candidatas para cargos de representación política. La comunicación en las campañas −sobre todo en la televisión− es una de las piezas clave en las disputas electorales brasileñas, al tiempo en que se busca una inclusión cada vez mayor de las mujeres en los espacios políticos. De este modo, se identifica la forma en que las candidatas a diputada federal por Paraná, cuando tienen acceso a la televisión, utilizan ese espacio de comunicación. Para ello, se analizan estrategias del discurso y los temas tratados en la publicidad. El método utilizado fue el análisis cuantitativo de contenido de 1878 segmentos de la propaganda de 2014.CIESPAL2017-09-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistachasqui.org/index.php/chasqui/article/view/320710.16921/chasqui.v0i135.3207Chasqui. Revista Latinoamericana de Comunicación; Núm. 135 (2017): Género y Comunicación; 39 - 54Chasqui. Revista Latinoamericana de Comunicación; n. 135 (2017): Género y Comunicación; 39 - 54Chasqui. Revista Latinoamericana de Comunicación; N.º 135 (2017): Género y Comunicación; 39 - 541390-924X1390-107910.16921/chasqui.v0i135reponame:Revista CHASQUIinstname:Revista CHASQUIinstacron:Revista CHASQUIporhttps://revistachasqui.org/index.php/chasqui/article/view/3207/pdfDerechos de autor 2017 Camilla Quesada Tavares, Michele Goulart Massuchininfo:eu-repo/semantics/openAccess2018-06-12T21:57:52Zoai:ojs.www.ciespal.org:article/3207Portal de revistashttps://revistachasqui.org/Organismo científico-tecnológicohttps://revistachasqui.org/..Ecuador.1390-924X1390-1079opendoar:02018-06-12T21:57:52Revista CHASQUI - Revista CHASQUIfalse |
| spellingShingle | Communication, gender and politics in Brazil: Paraná’s women candidate in electoral television propaganda Quesada Tavares, Camilla woman communication electoral advertising political speech mujer comunicación propaganda electoral discurso político mulher comunicação propaganda eleitoral discurso político |
| status_str | publishedVersion |
| title | Communication, gender and politics in Brazil: Paraná’s women candidate in electoral television propaganda |
| title_full | Communication, gender and politics in Brazil: Paraná’s women candidate in electoral television propaganda |
| title_fullStr | Communication, gender and politics in Brazil: Paraná’s women candidate in electoral television propaganda |
| title_full_unstemmed | Communication, gender and politics in Brazil: Paraná’s women candidate in electoral television propaganda |
| title_short | Communication, gender and politics in Brazil: Paraná’s women candidate in electoral television propaganda |
| title_sort | Communication, gender and politics in Brazil: Paraná’s women candidate in electoral television propaganda |
| topic | woman communication electoral advertising political speech mujer comunicación propaganda electoral discurso político mulher comunicação propaganda eleitoral discurso político |
| url | https://revistachasqui.org/index.php/chasqui/article/view/3207 |