Algorithmic governmentality and subjectivity

Zapping, multitasking and constant scrolling place us in a state of “distraction” and normalized attention, challenges that imply thinking about the digital infrastructure of culture and algorithmic governmentality in broader terms: thinking about the dominant affective regime (by which distraction,...

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1. Verfasser: Barboza, Romina Andrea (author)
Format: article
Sprache:spa
Veröffentlicht: 2022
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author Barboza, Romina Andrea
author_facet Barboza, Romina Andrea
author_role author
collection Revista Contextos
dc.creator.none.fl_str_mv Barboza, Romina Andrea
dc.date.none.fl_str_mv 2022-04-20
dc.format.none.fl_str_mv text/html
text/xml
application/zip
application/pdf
dc.identifier.none.fl_str_mv https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/3483
10.29166/tyc.v1i24.3483
dc.language.none.fl_str_mv spa
dc.publisher.none.fl_str_mv Facultad de Comunicación Social, Universidad Central del Ecuador
dc.relation.none.fl_str_mv https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/3483/4640
https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/3483/4641
https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/3483/4642
https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/3483/4648
dc.rights.none.fl_str_mv Derechos de autor 2022 Romina Andrea Barboza
https://creativecommons.org/licenses/by-nc/4.0/
info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv Textos y Contextos ; Vol. 1 Núm. 24 (2022): Medios hegemónicos, conglomerados económicos y gobiernos; e3483
2600-5735
1390-695X
reponame:Revista Contextos
instname:Universidad Central del Ecuador
instacron:UCE
dc.subject.none.fl_str_mv gubernamentalidad algorítmica
medios digitales
autoprecarización afectiva
modos de subjetivación
ecología de la atención
Algorithmic governmentality
digital media
affective self-precarization
modes of subjectivation
ecology of attention
dc.title.none.fl_str_mv Algorithmic governmentality and subjectivity
Gubernamentalidad algorítmica y subjetividad
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículos de investigación evaluados por pares ciegos
description Zapping, multitasking and constant scrolling place us in a state of “distraction” and normalized attention, challenges that imply thinking about the digital infrastructure of culture and algorithmic governmentality in broader terms: thinking about the dominant affective regime (by which distraction, indignation and social division are maintained). To do this, I delve into the relationship between the neoliberal rationality of the culture of connectivity and affective self-precarization. In this crossroads, digital devices fulfill an important function, not so much because of the content but because they modulate certain modes of attention, temporality and self-representation and self-control. The overlap between platform capitalism and the current affective regime places the need to rethink self-care today in relation to digital media. I aim to analyze the contemporary way of stulticia and rethink the practices of the self through the re-elaboration of classic subjectivation exercises (from the Hellenistic-Roman Era). In other words, to rethink the need for a paraskeue, that is, an equipment of true discourses in which the subject assumes both its knowledge value and its action value. Exercises (listening and literacy) are proposed that aim to provoke a subversion of power with a view to transforming the dominant modes of subjectivation or self-subjectivation.
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publishDate 2022
publisher.none.fl_str_mv Facultad de Comunicación Social, Universidad Central del Ecuador
reponame_str Revista Contextos
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repository.name.fl_str_mv Revista Contextos - Universidad Central del Ecuador
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rights_invalid_str_mv Derechos de autor 2022 Romina Andrea Barboza
https://creativecommons.org/licenses/by-nc/4.0/
spelling Algorithmic governmentality and subjectivityGubernamentalidad algorítmica y subjetividadBarboza, Romina Andreagubernamentalidad algorítmicamedios digitalesautoprecarización afectivamodos de subjetivaciónecología de la atenciónAlgorithmic governmentalitydigital mediaaffective self-precarizationmodes of subjectivationecology of attentionZapping, multitasking and constant scrolling place us in a state of “distraction” and normalized attention, challenges that imply thinking about the digital infrastructure of culture and algorithmic governmentality in broader terms: thinking about the dominant affective regime (by which distraction, indignation and social division are maintained). To do this, I delve into the relationship between the neoliberal rationality of the culture of connectivity and affective self-precarization. In this crossroads, digital devices fulfill an important function, not so much because of the content but because they modulate certain modes of attention, temporality and self-representation and self-control. The overlap between platform capitalism and the current affective regime places the need to rethink self-care today in relation to digital media. I aim to analyze the contemporary way of stulticia and rethink the practices of the self through the re-elaboration of classic subjectivation exercises (from the Hellenistic-Roman Era). In other words, to rethink the need for a paraskeue, that is, an equipment of true discourses in which the subject assumes both its knowledge value and its action value. Exercises (listening and literacy) are proposed that aim to provoke a subversion of power with a view to transforming the dominant modes of subjectivation or self-subjectivation.El zapping, la multitarea y el scrolleo constante nos ubican en un estado de “distratención” y de atención normalizada, desafíos que implican pensar la infraestructura digital de la cultura y la gubernamentalidad algorítmica en términos más amplios: pensar el régimen afectivo dominante, por el cual se mantienen la distracción, la indignación y la división social. Para ello, se analiza la relación entre la racionalidad neoliberal de la cultura de la conectividad y la autoprecarización afectiva. En este cruce, los dispositivos digitales cumplen una función importante, no tanto por los contenidos sino porque modulan ciertos modos de atención, de la temporalidad, y de autorrepresentación y autocontrol. La imbricación entre el capitalismo de plataformas y el régimen afectivo sitúa la necesidad de repensar el cuidado de sí, en la actualidad, en relación con los medios digitales. Por ello, se examinan el modo contemporáneo de estulticia y las prácticas de sí, desde la teoría de Michel Foucault, a través de la reelaboración de ejercicios de subjetivación clásicos (de la época helenística-romana). En otros términos, repensar la necesidad de una paraskeue, es decir, un equipamiento de discursos verdaderos en los cuales el sujeto asume tanto su valor de conocimiento como su valor de acción. Se proponen ejercicios (de escucha y lectoescritura) que pretenden provocar una subversión de poder con miras a una transformación de los modos de subjetivación o de autosubjetivación dominantes. Facultad de Comunicación Social, Universidad Central del Ecuador2022-04-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtículos de investigación evaluados por pares ciegostext/htmltext/xmlapplication/zipapplication/pdfhttps://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/348310.29166/tyc.v1i24.3483Textos y Contextos ; Vol. 1 Núm. 24 (2022): Medios hegemónicos, conglomerados económicos y gobiernos; e34832600-57351390-695Xreponame:Revista Contextosinstname:Universidad Central del Ecuadorinstacron:UCEspahttps://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/3483/4640https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/3483/4641https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/3483/4642https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/3483/4648Derechos de autor 2022 Romina Andrea Barbozahttps://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccess2022-09-28T22:20:41Zoai:revistadigital.uce.edu.ec:article/3483Portal de revistashttps://revistadigital.uce.edu.ec/Universidad públicahttps://uce.edu.ec/**Ecuador*2600-57351390-695Xopendoar:02022-09-28T22:20:41Revista Contextos - Universidad Central del Ecuadorfalse
spellingShingle Algorithmic governmentality and subjectivity
Barboza, Romina Andrea
gubernamentalidad algorítmica
medios digitales
autoprecarización afectiva
modos de subjetivación
ecología de la atención
Algorithmic governmentality
digital media
affective self-precarization
modes of subjectivation
ecology of attention
status_str publishedVersion
title Algorithmic governmentality and subjectivity
title_full Algorithmic governmentality and subjectivity
title_fullStr Algorithmic governmentality and subjectivity
title_full_unstemmed Algorithmic governmentality and subjectivity
title_short Algorithmic governmentality and subjectivity
title_sort Algorithmic governmentality and subjectivity
topic gubernamentalidad algorítmica
medios digitales
autoprecarización afectiva
modos de subjetivación
ecología de la atención
Algorithmic governmentality
digital media
affective self-precarization
modes of subjectivation
ecology of attention
url https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/3483