Political advertising usage of the concept "homeland" in the government of Rafael Correa. Analysis of two electoral spots of 2009 and 2013

This study aims to understand the use that the now former president of Ecuador, Rafael Correa, made of the term "homeland" in his electoral publicity. To do this, a spot is taken from his 2006 presidential candidacy and another from 2013 as objects of analysis. Although there are numerous...

• Huvudupphovsman: Pérez, María Elena (author)
• Materialtyp: article
• Språk: spa
• Publicerad: 2020
• Ämnen: Rafael Correa; Ecuador; propaganda política; comunicación; patria; spots electorales; political advertising; communication; homeland; electoral spots
• Länkar: https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/2075