Typological Characterization of Los Ríos Province, Ecuador, Hotel Industry

The general objective of this work is to typologically characterize Los Ríos province, Ecuador, hotel industry. Specifically, it focuses on the characteristics of location, size and category of hotels in Los Ríos. It starts on the following problem: What are the characteristics of the hotels in Los Ríos, depending on their type: Location, size and category? For collection of information regarding to the typological characteristics of the hotels, a census is used, directed to the managers of the 39 hotel establishments of Los Ríos, registered in Tourism Ministry (MINTUR), Provincial Direction of Los Ríos: Quevedo (24), Babahoyo (7), Montalvo (2), Vinces (3), Baba (1), Valencia (2), Mocache (1) and Pueblo Viejo (1). The main research results indicate that 81% of the hotels in the province of Los Ríos registered in the MINTUR are of city location, 7% of nature, 12% are spa hotels. There were no airport hotels, beach hotels, apart hotels, tourist hostels or motels, in the technical sense of their classification. On the other hand, 100% of the hotels in the province of Los Rios province registered in the MINTUR belong to the small size class. The largest group of hotels (41%) of the province of Los Ríos province has the categorization of three stars. These hotels are widely used by business travelers.Keywords: Services Marketing, Tourism Marketing, Hotel Industry.

• Hlavní autor: Angamarca Izquierdo, Guillermo (author)
• Další autoři: Cruz Rosero, Edwin (author), Bucheli Espinoza, Javier (author), Martínez Medina, Carlos (author)
• Médium: article
• Jazyk: eng
• Vydáno: 2018
• Témata: MARKETING DE SERVICIOS; MARKETING TURÍSTICO; HOTELERÍA; SERVICES MARKETING; TOURISM MARKETING; HOTEL INDUSTRY
• On-line přístup: https://revistas.uteq.edu.ec/index.php/csye/article/view/266