Orange (Citrus sinensis L.) production and marketing: Caluma canton case, Bolívar province, Ecuador

The objective of the research was to know the socioeconomic and marketing aspects of orange (Citrus X sinensis) in the province of Bolívar-Ecuador, located in the foothills of the river basin of the Chimbo Cordillera de los Andes river. In this area, orange cultivation represents the most important productive item both in terms of area and production. The work was carried out based on the producers of the Pueblo Lindo, Yatuví and El triunfo communities, belonging to the Caluma canton. The study was cross-sectional and descriptive. The simple random sampling method (orange growers) and census (traders) were used. A questionnaire was applied to 61 producers and 21 fruit intermediaries. The results indicate that 10% of orange producers use a traditional marketing system (sale by lot or on the tree), which generates generates a high degree of intermediation and leads to a weakness in their economy (profitability 15.42%) and damage to the plantation. While those who market by units (90%) obtain better profitability 68.32%. It is proposed as a marketing strategy that producers associate and market directly to shopping centers and juice extracting industries in such a way that they obtain greater profitability and less intermediation.

• Главный автор: Segovia Montalvan, Eduardo (author)
• Другие авторы: Varela Solorzano, María (author), Torres Navarrete, Emma (author), Gonzales Osorio, Betty (author)
• Формат: article
• Язык: spa
• Опубликовано: 2022
• Предметы: Canales de comercialización; productores; acopiadores; Marketing channels; producers; collectors; Canais de comercialização; produtores; colecionadores
• Online-ссылка: https://revistas.uteq.edu.ec/index.php/cyt/article/view/573