DISEÑO DE TIPOGRAFÍA PERSONALIZADA COMO HERRAMIENTA DE IDENTIDAD PARA MARCAS NATIVAS DIGITALES
This research article analyzes the typographic design strategies adopted by digital-native brands that have incorporated custom type families as a central component of their visual identity. Through the study of four relevant cases, the technical, functional, aesthetic, and cultural factors involved...
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| Format: | article |
| Language: | spa |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://revistas.uazuay.edu.ec/index.php/daya/article/view/1065 |
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