Characterization of the Ecuadorian Microenterprise Market: The case of the Textile Industry

With the purpose of getting to know the clients better and develop actions that benefit the relationship between the microcredit operating financial entities and the clients, methodological alternatives of analysis of the behavioral variables that may influence the financial decisions of the micro-e...

• Autor principal: Abad León, Wilson (author)
• Otros Autores: Araque, Wilson (author)
• Formato: article
• Lenguaje: spa
• Publicado: 2018
• Materias: microcrédito; microempresa; caracterización; método multivariable; segmentación; microcredit; microenterprise; characterization; multivariable method; segmentation
• Acceso en línea: https://revistas.uasb.edu.ec/index.php/eg/article/view/577