Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior

The article explores consumers' brain responses to specific visual stimuli to optimize marketing strategies and understand their behavior. Using eye-tracking techniques, it analyzes consumers' reactions to beverage posts on Instagram. The research focuses on three areas of interest: Backgr...

• Autor principal: Quisimalin Santamaria, Mauricio (author)
• Altres autors: Garzón Moantaguano, Alice (author), Parra Jiménez, Anabel (author)
• Format: article
• Idioma: eng
• Publicat: 2025
• Matèries: neuromarketing; costumer behavior; eye tracking; marketing; visual stimuli
• Accés en línia: https://revistas.uasb.edu.ec/index.php/eg/article/view/4740