Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior

The article explores consumers' brain responses to specific visual stimuli to optimize marketing strategies and understand their behavior. Using eye-tracking techniques, it analyzes consumers' reactions to beverage posts on Instagram. The research focuses on three areas of interest: Backgr...

• Hlavní autor: Quisimalin Santamaria, Mauricio (author)
• Další autoři: Garzón Moantaguano, Alice (author), Parra Jiménez, Anabel (author)
• Médium: article
• Jazyk: eng
• Vydáno: 2025
• Témata: neuromarketing; costumer behavior; eye tracking; marketing; visual stimuli
• On-line přístup: https://revistas.uasb.edu.ec/index.php/eg/article/view/4740