Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior

Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior

The article explores consumers' brain responses to specific visual stimuli to optimize marketing strategies and understand their behavior. Using eye-tracking techniques, it analyzes consumers' reactions to beverage posts on Instagram. The research focuses on three areas of interest: Backgr...

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Bibliographic Details
Main Author: Quisimalin Santamaria, Mauricio (author)
Other Authors: Garzón Moantaguano, Alice (author), Parra Jiménez, Anabel (author)
Format: article
Language:eng
Published: 2025
Subjects:
neuromarketing
costumer behavior
eye tracking
marketing
visual stimuli
Online Access:https://revistas.uasb.edu.ec/index.php/eg/article/view/4740
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https://revistas.uasb.edu.ec/index.php/eg/article/view/4740

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