Analysis of customer loyalty in automotive workshops with the application of the customer Journey Map Method
This article highlights the lack of understanding among automotive workshop managers and owners regarding customer behavior, as well as the absence of effective programs or communication in customer service processes. The use of the Customer Journey Map is proposed as a strategic tool to achieve cus...
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| Kolejni autorzy: | , |
| Format: | article |
| Język: | spa |
| Wydane: |
2025
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| Hasła przedmiotowe: | |
| Dostęp online: | https://revistas.uteq.edu.ec/index.php/ingenio/article/view/771 |
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