Digitization in marketing strategies of professional and teaching platforms of professional driving schools. Case study: Sindicato de Choferes Profesionales de Pichincha

This research shows the digitalization process carried out by the professional driving school of Sindicato de Choferes Profesionales de Pichincha, this process was mainly directed towards its way of teaching and attracting students by digital tools due to the social context caused by the covid-19 pa...

• Hlavní autor: Delgado Rocha, Jorge Gustavo (author)
• Další autoři: Ramón Uvidia, María José (author)
• Médium: article
• Jazyk: spa
• Vydáno: 2022
• Témata: Digitalización; Escuelas de Conducción; Enseñanza; Marketing; Pandemia; Digitization; Driving Schools; Teaching; Pandemic
• On-line přístup: https://revistadigital.uce.edu.ec/index.php/KronosJournal/article/view/3167