Análisis del valor de marca de Marathon sports en la ciudad de Machala
The following scientific article aims to analyze the variables that significantly influence the brand value of the company Marathon Sports in the city of Machala and its relationship with the purchase intention; A correlational study was conducted with a quantitative methodology based on PLS-SEM (Pa...
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| Main Author: | |
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| Other Authors: | , |
| Format: | article |
| Language: | spa |
| Published: |
2023
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| Online Access: | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/808 |
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