Analysis of brand web positioning assisted by SEMRUSH software

The article aims to determine the web positioning of a brand taking as a case study the domain www.chevrolet.com since the company has an active presence in digital media, for which the SEMrush web analytics tool was applied, which provides numerical data and web positioning statistics based on webs...

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Bibliografski detalji
Glavni autor: Hachi Mancero, Cristina Belén (author)
Format: article
Jezik:spa
Izdano: 2021
Online pristup:http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/574
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