Analysis of brand web positioning assisted by SEMRUSH software

The article aims to determine the web positioning of a brand taking as a case study the domain www.chevrolet.com since the company has an active presence in digital media, for which the SEMrush web analytics tool was applied, which provides numerical data and web positioning statistics based on webs...

• Հիմնական հեղինակ: Hachi Mancero, Cristina Belén (author)
• Ձևաչափ: article
• Լեզու: spa
• Հրապարակվել է: 2021
• Առցանց հասանելիություն: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/574