The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19
This article main contribution is to analyze customer’s purchasing behavior in Quito city about food and beverage home delivery service after the lockdown generated by COVID-19. Its purpose allows understanding, from gender and age, how the marketing stimuli influence in buyer’s decision; this will...
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| Format: | article |
| Idioma: | spa |
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2020
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| Accés en línia: | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/525 |
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| author | Salazar Duque, Diego |
| author_facet | Salazar Duque, Diego |
| author_role | author |
| collection | Revista mkt Descubre |
| dc.creator.none.fl_str_mv | Salazar Duque, Diego |
| dc.date.none.fl_str_mv | 2020-12-09 |
| dc.format.none.fl_str_mv | application/pdf application/octet-stream |
| dc.identifier.none.fl_str_mv | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/525 10.36779/mktdescubre.v1i16.525 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Latindex - Escuela Superior Politécnica de Chimborazo |
| dc.relation.none.fl_str_mv | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/525/518 http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/525/519 |
| dc.rights.none.fl_str_mv | Copyright (c) 2020 Diego Salazar Duque http://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | mktDESCUBRE; Vol 1 No 16 (2020): Sixteenth Edition (July - December); 14 - 23 mktDESCUBRE; Vol 1 No 16 (2020): Sixteenth Edition (July - December); 14 - 23 2602-8522 1390-7352 reponame:Revista mkt Descubre instname:Escuela Superior Politécnica de Chimborazo instacron:ESPOCH |
| dc.title.none.fl_str_mv | The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19 El servicio de entrega a domicilio de alimentos y bebidas y el comportamiento de compra del mercado por impacto del covid_19 |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| description | This article main contribution is to analyze customer’s purchasing behavior in Quito city about food and beverage home delivery service after the lockdown generated by COVID-19. Its purpose allows understanding, from gender and age, how the marketing stimuli influence in buyer’s decision; this will allow food and beverage sector to implement strategies that allow achieving business objectives and maintaining itself over time. Quantitative descriptive research has been considered for this study through a structured questionnaire. The principal results obtained were that delivery home buyers prefer food based on chicken, which is acquired by telephone, being Facebook the channel that influences the most their decision. The conclusion reached in the study is that there is a significant difference opinion in both ages and gender where digital platforms play an important role in purchase of home delivery service. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | REVMKTDESC_c0c22f0b5c41a8d2807ecc3d271e809b |
| identifier_str_mv | 10.36779/mktdescubre.v1i16.525 |
| instacron_str | ESPOCH |
| institution | ESPOCH |
| instname_str | Escuela Superior Politécnica de Chimborazo |
| language | spa |
| network_acronym_str | REVMKTDESC |
| network_name_str | Revista mkt Descubre |
| oai_identifier_str | oai:ojs.172.17.102.145:article/525 |
| publishDate | 2020 |
| publisher.none.fl_str_mv | Latindex - Escuela Superior Politécnica de Chimborazo |
| reponame_str | Revista mkt Descubre |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | Revista mkt Descubre - Escuela Superior Politécnica de Chimborazo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Copyright (c) 2020 Diego Salazar Duque http://creativecommons.org/licenses/by-nc-sa/4.0 |
| spelling | The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19 El servicio de entrega a domicilio de alimentos y bebidas y el comportamiento de compra del mercado por impacto del covid_19Salazar Duque, DiegoThis article main contribution is to analyze customer’s purchasing behavior in Quito city about food and beverage home delivery service after the lockdown generated by COVID-19. Its purpose allows understanding, from gender and age, how the marketing stimuli influence in buyer’s decision; this will allow food and beverage sector to implement strategies that allow achieving business objectives and maintaining itself over time. Quantitative descriptive research has been considered for this study through a structured questionnaire. The principal results obtained were that delivery home buyers prefer food based on chicken, which is acquired by telephone, being Facebook the channel that influences the most their decision. The conclusion reached in the study is that there is a significant difference opinion in both ages and gender where digital platforms play an important role in purchase of home delivery service.El objetivo del presente artículo es analizar el comportamiento de compra del cliente quiteño sobre el servicio de entrega a domicilio de alimentos y bebidas tras el confinamiento generado por concepto del COVID-19. Su propósito permite entender, desde el género y edad, cómo los diversos estímulos de marketing influyen en la decisión de compra; esto permitirá al sector de alimentos y bebidas implementar estrategias que logren alcanzar diversos objetivos de negocio y mantenerse en el tiempo. Para este estudio se consideró una investigación cuantitativa de tipo descriptiva, mediante el levantamiento de información a través de un cuestionario estructurado. Entre los principales resultados obtenidos como comportamientos de compra para este tipo de servicio se destacan aquellas preferencias gastronómicas a base de pollo, preferentemente adquiridos por vía telefónica, siendo Facebook el canal que más influye en su decisión. La conclusión que se llega en el estudio es que se genera una diferencia significativa en opiniones tanto en edades como en género donde las plataformas digitales juegan un papel importante en la entrega de alimentos y bebidas.Latindex - Escuela Superior Politécnica de Chimborazo2020-12-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/octet-streamhttp://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/52510.36779/mktdescubre.v1i16.525mktDESCUBRE; Vol 1 No 16 (2020): Sixteenth Edition (July - December); 14 - 23mktDESCUBRE; Vol 1 No 16 (2020): Sixteenth Edition (July - December); 14 - 232602-85221390-7352reponame:Revista mkt Descubreinstname:Escuela Superior Politécnica de Chimborazoinstacron:ESPOCHspahttp://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/525/518http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/525/519Copyright (c) 2020 Diego Salazar Duquehttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2021-04-01T14:46:00Zoai:ojs.172.17.102.145:article/525Portal de revistashttp://revistas.espoch.edu.ec/index.php/mktdescubreUniversidad públicahttps://espoch.edu.ecEcuador.2602-85222602-8522opendoar:02026-04-19T20:11:45.806472Revista mkt Descubre - Escuela Superior Politécnica de Chimborazotrue |
| spellingShingle | The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19 Salazar Duque, Diego |
| status_str | publishedVersion |
| title | The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19 |
| title_full | The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19 |
| title_fullStr | The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19 |
| title_full_unstemmed | The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19 |
| title_short | The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19 |
| title_sort | The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19 |
| url | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/525 |