The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19
This article main contribution is to analyze customer’s purchasing behavior in Quito city about food and beverage home delivery service after the lockdown generated by COVID-19. Its purpose allows understanding, from gender and age, how the marketing stimuli influence in buyer’s decision; this will...
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| Formato: | article |
| Lenguaje: | spa |
| Publicado: |
2020
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| Acceso en línea: | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/525 |
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