The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19
This article main contribution is to analyze customer’s purchasing behavior in Quito city about food and beverage home delivery service after the lockdown generated by COVID-19. Its purpose allows understanding, from gender and age, how the marketing stimuli influence in buyer’s decision; this will...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | article |
| Langue: | spa |
| Publié: |
2020
|
| Accès en ligne: | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/525 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Ajouter un tag