The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19

This article main contribution is to analyze customer’s purchasing behavior in Quito city about food and beverage home delivery service after the lockdown generated by COVID-19. Its purpose allows understanding, from gender and age, how the marketing stimuli influence in buyer’s decision; this will...

Cur síos iomlán

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Salazar Duque, Diego (author)
Formáid: article
Teanga:spa
Foilsithe / Cruthaithe: 2020
Rochtain ar líne:http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/525
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