DEMONSTRATION OF THE PRIMING EFFECT THROUGH BEHAVIORAL BEHAVIORS IN AN INTERMEDIATE CITY

Ignorance of the behavior derived from exposure to food advertising is a topic of interest for society, academia and state as well as for the business area, more deeply in a teenage public. The present investigation starts from the hypothesis, that the nutritional behavior of the individuals, can be...

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Bibliographic Details
Main Author: Vera Reino, José (author)
Other Authors: Guevara Crespo, Nicole (author)
Format: article
Language:spa
Published: 2020
Online Access:http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/428
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