Transmedia PBL applied to the Communication in organizations subject
The improvement of digital devices has caused various sectors to enter into tension and crisis. One of them is the higher education sector in the branch of communication in organizations. Reality demands the understanding and practice of more interactive communication, while in the classroom, we con...
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| Idioma: | spa |
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2021
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| Acesso em linha: | https://revistas.uasb.edu.ec/index.php/ree/article/view/2550 |
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| author | Farinango, Luis |
| author_facet | Farinango, Luis |
| author_role | author |
| collection | Revista Andina de Educación |
| dc.creator.none.fl_str_mv | Farinango, Luis |
| dc.date.none.fl_str_mv | 2021-06-14 |
| dc.format.none.fl_str_mv | text/html application/pdf text/xml |
| dc.identifier.none.fl_str_mv | https://revistas.uasb.edu.ec/index.php/ree/article/view/2550 10.32719/26312816.2021.4.2.3 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Universidad Andina Simón Bolívar, Sede Ecuador |
| dc.relation.none.fl_str_mv | https://revistas.uasb.edu.ec/index.php/ree/article/view/2550/2572 https://revistas.uasb.edu.ec/index.php/ree/article/view/2550/2571 https://revistas.uasb.edu.ec/index.php/ree/article/view/2550/2795 |
| dc.rights.none.fl_str_mv | Derechos de autor 2021 Luis Farinango info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | Andean Journal of Education; Vol. 4 No. 2 (2021): Revista Andina de Educación 4(2) (mayo-octubre, 2021); 21-27 Revista Andina de Educación; Vol. 4 Núm. 2 (2021): Revista Andina de Educación 4(2) (mayo-octubre, 2021); 21-27 2631-2816 reponame:Revista Andina de Educación instname:Universidad Andina Simón Bolivar instacron:UASB |
| dc.subject.none.fl_str_mv | Comunicación Organizacional Narrativa transmedia Aprendizaje Basados en Proyectos Plataformas digitales Convergencia mediática |
| dc.title.none.fl_str_mv | Transmedia PBL applied to the Communication in organizations subject ABP transmedia aplicado a la asignatura de Comunicación en las organizaciones |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed article Artículo evaluado por pares |
| description | The improvement of digital devices has caused various sectors to enter into tension and crisis. One of them is the higher education sector in the branch of communication in organizations. Reality demands the understanding and practice of more interactive communication, while in the classroom, we continue to talk about models that are far from reality. In this framework, the objective of this work is to analyze the effects of an education strategy that we have called ABP Transmedia. The study’s methodology is mixed and is part of action research. The insertion of the story in the organizational communication subject energizes the class and develops skills such as collaborative work and problem-solving. However, limitations in production and participation are identified. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | REVREE_08c7bb96fd952685f0dcaa77a72c35b3 |
| identifier_str_mv | 10.32719/26312816.2021.4.2.3 |
| instacron_str | UASB |
| institution | UASB |
| instname_str | Universidad Andina Simón Bolivar |
| language | spa |
| network_acronym_str | REVREE |
| network_name_str | Revista Andina de Educación |
| oai_identifier_str | oai:revistas.uasb.edu.ec:article/2550 |
| publishDate | 2021 |
| publisher.none.fl_str_mv | Universidad Andina Simón Bolívar, Sede Ecuador |
| reponame_str | Revista Andina de Educación |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | Revista Andina de Educación - Universidad Andina Simón Bolivar |
| repository_id_str | 0 |
| rights_invalid_str_mv | Derechos de autor 2021 Luis Farinango |
| spelling | Transmedia PBL applied to the Communication in organizations subject ABP transmedia aplicado a la asignatura de Comunicación en las organizacionesFarinango, LuisComunicación OrganizacionalNarrativa transmediaAprendizaje Basados en ProyectosPlataformas digitalesConvergencia mediáticaThe improvement of digital devices has caused various sectors to enter into tension and crisis. One of them is the higher education sector in the branch of communication in organizations. Reality demands the understanding and practice of more interactive communication, while in the classroom, we continue to talk about models that are far from reality. In this framework, the objective of this work is to analyze the effects of an education strategy that we have called ABP Transmedia. The study’s methodology is mixed and is part of action research. The insertion of the story in the organizational communication subject energizes the class and develops skills such as collaborative work and problem-solving. However, limitations in production and participation are identified.El perfeccionamiento de los dispositivos digitales ha provocado que diversos sectores entren en tensión y crisis. Uno de ellos es el sector de la educación superior en la rama de la comunicación en las organizaciones. La realidad demanda del entendimiento y la práctica de una comunicación más interactiva, mientras que en el aula se sigue hablando de modelos que están lejos de la realidad. En ese marco, el objetivo de este trabajo es analizar los efectos de una estrategia de educación que hemos denominado ABP Transmedia. La metodología es mixta y se enmarca dentro de la investigación acción. La inserción del relato en la asignatura de comunicación organizacional dinamiza la clase y desarrolla competencias como el trabajo colaborativo y la resolución de problemas. No obstante, se identifican limitaciones en la producción y participación.Universidad Andina Simón Bolívar, Sede Ecuador2021-06-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed articleArtículo evaluado por parestext/htmlapplication/pdftext/xmlhttps://revistas.uasb.edu.ec/index.php/ree/article/view/255010.32719/26312816.2021.4.2.3Andean Journal of Education; Vol. 4 No. 2 (2021): Revista Andina de Educación 4(2) (mayo-octubre, 2021); 21-27Revista Andina de Educación; Vol. 4 Núm. 2 (2021): Revista Andina de Educación 4(2) (mayo-octubre, 2021); 21-272631-2816reponame:Revista Andina de Educacióninstname:Universidad Andina Simón Bolivarinstacron:UASBspahttps://revistas.uasb.edu.ec/index.php/ree/article/view/2550/2572https://revistas.uasb.edu.ec/index.php/ree/article/view/2550/2571https://revistas.uasb.edu.ec/index.php/ree/article/view/2550/2795Derechos de autor 2021 Luis Farinangoinfo:eu-repo/semantics/openAccess2025-06-15T04:32:57Zoai:revistas.uasb.edu.ec:article/2550Portal de revistashttps://revistas.uasb.edu.ec/index.php/reeInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/ree/oaiEcuador2631-28162631-2816opendoar:02025-06-15T04:32:57falsePortal de revistashttps://revistas.uasb.edu.ec/index.php/reeInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/ree/oaiEcuador2631-28162631-2816opendoar:02025-06-15T04:32:57Revista Andina de Educación - Universidad Andina Simón Bolivarfalse |
| spellingShingle | Transmedia PBL applied to the Communication in organizations subject Farinango, Luis Comunicación Organizacional Narrativa transmedia Aprendizaje Basados en Proyectos Plataformas digitales Convergencia mediática |
| status_str | publishedVersion |
| title | Transmedia PBL applied to the Communication in organizations subject |
| title_full | Transmedia PBL applied to the Communication in organizations subject |
| title_fullStr | Transmedia PBL applied to the Communication in organizations subject |
| title_full_unstemmed | Transmedia PBL applied to the Communication in organizations subject |
| title_short | Transmedia PBL applied to the Communication in organizations subject |
| title_sort | Transmedia PBL applied to the Communication in organizations subject |
| topic | Comunicación Organizacional Narrativa transmedia Aprendizaje Basados en Proyectos Plataformas digitales Convergencia mediática |
| url | https://revistas.uasb.edu.ec/index.php/ree/article/view/2550 |