Social marketing of the coffee cream liquor in the Association of Agroindustrial Entrepreneurs of Challohuma of San Juan del Oro

The purpose of the study is to explain the factors that determine social marketing of coffee cream liquor in the Association of Agroindustrial Entrepreneurs of Challohuma in San Juan del Oro District, Department of Puno (Southern Peru). The methodological design specifies a type of quantitative appr...

• Main Author: Huacani Sucasaca, Yudy (author)
• Other Authors: Halanoca Tipula, Gina Iris (author)
• Format: article
• Language: eng; spa
• Published: 2024
• Subjects: Social marketing; agro-industrial entrepreneurs; consumers; liquor; coffee cream; Marketing social; emprendedores agroindustriales; consumidores; licor; crema de café
• Online Access: https://revistadigital.uce.edu.ec/index.php/SIEMBRA/article/view/6246