The use of marketing on tourism: handicrafts market development of kichwa community Mandari Panga, Orellana, Ecuador

The aim of this research was developing the handicrafts market of kichwa community Mandari Panga, located at Orellana Province, Ecuador, for guiding the handicraft activity carried out by the community residents for several years. The supply and demand was characterized by a market research (surveys...

• Main Author: Jaramillo Pajuña, Verónica Lisbeth (author)
• Other Authors: Pacheco, Jacquelyn (author), Jaramillo, Cecilia (author), Lastra-Bravo, Xavier Bolívar (author)
• Format: article
• Language: spa
• Published: 2016
• Subjects: Estudio de mercado; producto; precio; promoción; distribución; Market research; product; Price; promotion; place
• Online Access: https://revistadigital.uce.edu.ec/index.php/SIEMBRA/article/view/286