Corporate Social Responsibility and Latin American business fabric: philosophy of transparency or marketing tool?

This research explores the panorama of Corporate Social Responsibility (CSR) in Latin America and the Caribbean from a critical perspective. The main objective of the work is to check whether CSR is a new business philosophy based on transparency or, on the contrary, a marketing tool. The hypothesis...

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Auteur principal:	Da Costa Pimenta, Clayson Cosme (author)
Format:	article
Langue:	spa
Publié:	2022
Sujets:	Responsabilidad social corporativa, Filosofía empresarial, Marketing Corporate Social Responsibility (CSR), Corporate Philosophy, Marketing.
Accès en ligne:	http://revistas.ulvr.edu.ec/index.php/yachana/article/view/791
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Corporate Social Responsibility and Latin American business fabric: philosophy of transparency or marketing tool?

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