Corporate Social Responsibility and Latin American business fabric: philosophy of transparency or marketing tool?

This research explores the panorama of Corporate Social Responsibility (CSR) in Latin America and the Caribbean from a critical perspective. The main objective of the work is to check whether CSR is a new business philosophy based on transparency or, on the contrary, a marketing tool. The hypothesis...

• 主要作者: Da Costa Pimenta, Clayson Cosme (author)
• 格式: article
• 语言: spa
• 出版: 2022
• 主题: Responsabilidad social corporativa, Filosofía empresarial, Marketing; Corporate Social Responsibility (CSR), Corporate Philosophy, Marketing.
• 在线阅读: http://revistas.ulvr.edu.ec/index.php/yachana/article/view/791