Storytelling and multidirectional communication: a formative strategy for the digital age
This research work focused on reflecting how Storytelling constitutes a strategy that drives the transition from a unidirectional communication model to a multidirectional one, as well as the scope it has to promote the configuration of an open, flexible education model. Interactive, in order to obt...
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| 格式: | article |
| 语言: | spa |
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2020
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| 在线阅读: | https://revistas.uasb.edu.ec/index.php/uru/article/view/1482 |
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| author | Hermann-Acosta, Andrés |
| author2 | Hermann-Acosta, Andrés |
| author2_role | author |
| author_facet | Hermann-Acosta, Andrés Hermann-Acosta, Andrés |
| author_role | author |
| collection | Revista de Comunicación y Cultura |
| dc.creator.none.fl_str_mv | Hermann-Acosta, Andrés Hermann-Acosta, Andrés |
| dc.date.none.fl_str_mv | 2020-06-26 |
| dc.format.none.fl_str_mv | application/pdf text/html |
| dc.identifier.none.fl_str_mv | https://revistas.uasb.edu.ec/index.php/uru/article/view/1482 10.32719/6312514.2020.3.3 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Universidad Andina Simón Bolívar, Sede Ecuador |
| dc.relation.none.fl_str_mv | https://revistas.uasb.edu.ec/index.php/uru/article/view/1482/1296 https://revistas.uasb.edu.ec/index.php/uru/article/view/1482/1322 |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | Uru: Revista de Comunicación y Cultura; No. 3 (2020): Communication and digital culture; 30-43 Uru: Revista de Comunicación y Cultura; Núm. 3 (2020): Comunicación y cultura digital; 30-43 2631-2514 reponame:Revista de Comunicación y Cultura instname:Universidad Andina Simón Bolivar instacron:UASB |
| dc.subject.none.fl_str_mv | Storytelling comunicación multidireccional narrativas transmedia convergencia de medios Storytelling multidirectional communication transmedia narratives media convergence |
| dc.title.none.fl_str_mv | Storytelling and multidirectional communication: a formative strategy for the digital age Storytelling y comunicación multidireccional: una estrategia formativa para la era digital |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| description | This research work focused on reflecting how Storytelling constitutes a strategy that drives the transition from a unidirectional communication model to a multidirectional one, as well as the scope it has to promote the configuration of an open, flexible education model. Interactive, in order to obtain the research results, a review of the state of the art in study areas such as Storytelling, dialogic and multidirectional communication and the application of Storytelling in the educational field was carried out. The methodological treatment used the search for primary and bibliographic sources from high-impact repositories. The foregoing allowed us to conclude that the use of Storytelling based on non-artefactual communicational and pedagogical considerations favors the consolidation of open, dialogic and multidirectional communication and education schemes. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | REVURU_26c2beb3c0d5974423399fcd068cf9c1 |
| identifier_str_mv | 10.32719/6312514.2020.3.3 |
| instacron_str | UASB |
| institution | UASB |
| instname_str | Universidad Andina Simón Bolivar |
| language | spa |
| network_acronym_str | REVURU |
| network_name_str | Revista de Comunicación y Cultura |
| oai_identifier_str | oai:revistas.uasb.edu.ec:article/1482 |
| publishDate | 2020 |
| publisher.none.fl_str_mv | Universidad Andina Simón Bolívar, Sede Ecuador |
| reponame_str | Revista de Comunicación y Cultura |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | Revista de Comunicación y Cultura - Universidad Andina Simón Bolivar |
| repository_id_str | 0 |
| spelling | Storytelling and multidirectional communication: a formative strategy for the digital ageStorytelling y comunicación multidireccional: una estrategia formativa para la era digitalHermann-Acosta, AndrésHermann-Acosta, Andrés Storytellingcomunicación multidireccionalnarrativas transmediaconvergencia de mediosStorytellingmultidirectional communicationtransmedia narrativesmedia convergenceThis research work focused on reflecting how Storytelling constitutes a strategy that drives the transition from a unidirectional communication model to a multidirectional one, as well as the scope it has to promote the configuration of an open, flexible education model. Interactive, in order to obtain the research results, a review of the state of the art in study areas such as Storytelling, dialogic and multidirectional communication and the application of Storytelling in the educational field was carried out. The methodological treatment used the search for primary and bibliographic sources from high-impact repositories. The foregoing allowed us to conclude that the use of Storytelling based on non-artefactual communicational and pedagogical considerations favors the consolidation of open, dialogic and multidirectional communication and education schemes.El presente trabajo de investigación se enfocó en reflexionar cómo el storytelling constituye una estrategia que impulsa el paso de un modelo de comunicación unidireccional hacia uno de tipo multidireccional. Así también, en los alcances que tiene para promover la configuración de un modelo de educación abierta, flexible e interactiva. Para la obtención de los resultados de investigación, se realizó una revisión del estado del arte de los ámbitos de estudio como el storytelling, comunicación dialógica y multidireccional y la aplicación del Storytelling en el ámbito educativo. El tratamiento metodológico empleó la búsqueda de fuentes primarias y bibliográficas a partir de repositorios de alto impacto. Lo antes expuesto permitió llegar a la conclusión de que el uso del storytelling basado en consideraciones comunicacionales y pedagógicas, no artefactuales, favorece la consolidación de esquemas de comunicación y educación abiertos, dialógicos y multidireccionalesUniversidad Andina Simón Bolívar, Sede Ecuador2020-06-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttps://revistas.uasb.edu.ec/index.php/uru/article/view/148210.32719/6312514.2020.3.3Uru: Revista de Comunicación y Cultura; No. 3 (2020): Communication and digital culture; 30-43Uru: Revista de Comunicación y Cultura; Núm. 3 (2020): Comunicación y cultura digital; 30-432631-2514reponame:Revista de Comunicación y Culturainstname:Universidad Andina Simón Bolivarinstacron:UASBspahttps://revistas.uasb.edu.ec/index.php/uru/article/view/1482/1296https://revistas.uasb.edu.ec/index.php/uru/article/view/1482/1322info:eu-repo/semantics/openAccess2020-07-29T20:01:51Zoai:revistas.uasb.edu.ec:article/1482Portal de revistashttps://revistas.uasb.edu.ec/index.php/uruInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/uru/oaiEcuador2631-25142631-2514opendoar:02020-07-29T20:01:51falsePortal de revistashttps://revistas.uasb.edu.ec/index.php/uruInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/uru/oaiEcuador2631-25142631-2514opendoar:02020-07-29T20:01:51Revista de Comunicación y Cultura - Universidad Andina Simón Bolivarfalse |
| spellingShingle | Storytelling and multidirectional communication: a formative strategy for the digital age Hermann-Acosta, Andrés Storytelling comunicación multidireccional narrativas transmedia convergencia de medios Storytelling multidirectional communication transmedia narratives media convergence |
| status_str | publishedVersion |
| title | Storytelling and multidirectional communication: a formative strategy for the digital age |
| title_full | Storytelling and multidirectional communication: a formative strategy for the digital age |
| title_fullStr | Storytelling and multidirectional communication: a formative strategy for the digital age |
| title_full_unstemmed | Storytelling and multidirectional communication: a formative strategy for the digital age |
| title_short | Storytelling and multidirectional communication: a formative strategy for the digital age |
| title_sort | Storytelling and multidirectional communication: a formative strategy for the digital age |
| topic | Storytelling comunicación multidireccional narrativas transmedia convergencia de medios Storytelling multidirectional communication transmedia narratives media convergence |
| url | https://revistas.uasb.edu.ec/index.php/uru/article/view/1482 |