Storytelling and multidirectional communication: a formative strategy for the digital age

This research work focused on reflecting how Storytelling constitutes a strategy that drives the transition from a unidirectional communication model to a multidirectional one, as well as the scope it has to promote the configuration of an open, flexible education model. Interactive, in order to obt...

• מחבר ראשי: Hermann-Acosta, Andrés (author)
• פורמט: article
• שפה: spa
• יצא לאור: 2020
• נושאים: Storytelling; comunicación multidireccional; narrativas transmedia; convergencia de medios; multidirectional communication; transmedia narratives; media convergence
• גישה מקוונת: https://revistas.uasb.edu.ec/index.php/uru/article/view/1482