Original Content: The Strategic Bet of Streaming Platforms. Netflix Case in Latin America
Original content has become the main differentiator of SVOD (Subscription Video on Demand) platforms. Netflix, Amazon Prime Video, Disney+, HBO Max, Apple Tv Plus haveconsolidated their expansion strategy on the promise of having original, exclusive and global productions, in order to satisfy the ta...
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| Format: | article |
| Sprog: | spa |
| Udgivet: |
2022
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| Online adgang: | https://revistas.uasb.edu.ec/index.php/uru/article/view/3460 |
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