Electoral Campaigns Seen from the Approach of Emotional Connections and Their Application in the Ecuador 2021 Presidential Elections

The authors made a comparison between the process to generate, strengthen and prolong emotional connections, based above all on interpersonal contact and particular interests, and what a winning strategy implies in the framework of an electoral campaign. The basis of this comparison fell on various...

• Autore principale: Crespo, Francisco (author)
• Altri autori: Hidalgo, Patricia (author)
• Natura: article
• Lingua: spa
• Pubblicazione: 2023
• Soggetti: Emociones; Ecuador; campañas electorales; comunicación política; estrategia; relaciones afectivas; Emotions; electoral campaigns; political communication; strategy; affective relationships
• Accesso online: https://revistas.uasb.edu.ec/index.php/uru/article/view/4095