Storytelling and multidirectional communication: a formative strategy for the digital age

This research work focused on reflecting how Storytelling constitutes a strategy that drives the transition from a unidirectional communication model to a multidirectional one, as well as the scope it has to promote the configuration of an open, flexible education model. Interactive, in order to obt...

• المؤلف الرئيسي: Hermann-Acosta, Andrés (author)
• التنسيق: article
• اللغة: spa
• منشور في: 2020
• الموضوعات: Storytelling; comunicación multidireccional; narrativas transmedia; convergencia de medios; multidirectional communication; transmedia narratives; media convergence
• الوصول للمادة أونلاين: https://revistas.uasb.edu.ec/index.php/uru/article/view/1482