E-Campaigns: Use of Big Data, Artificial Intelligence in Hybrid Political Campaigns and the Emergence of Wiki-Leaderships

This article is structured into eleven moments, which explain the migration of political campaigns to the digital age. Thus, this document explains: first, the use of Bots for political attacks in campaigns. Second, the automation and mining of digital data, for the design of political campaigns. Third, the use of Big Data and social networks to create databases and issue personalized messages to voters. Fourth, the use of Big Data and Artificial Intelligence (Data Science) for the segmentation of the voter market. Fifth, the use of the metaverse in hybrid political campaigns and the emergence of wiki-leaderships, in immersive scenarios. Sixth, data mining and prospective meta-analytic models. Seventh, the use of Deep fake to create fake videos in the campaign. Eighth, the Cambridge Analytics case and campaign fundraising. Ninth, the automation of campaigns, thanks to virtual platforms. Tenth, the creation of war rooms and the use of trolls for political attacks. Eleventh, the metaverse, cyberpolitics and cyberactivism. The analytical ramework that governs this research is political sociology and digital political communication. The methodology used was netnography and participant observation. In this sense, this article aims to be a roadmap for academics and political analysts.

• Hovedforfatter: Perugachi Kindler, Ana E. (author)
• Format: article
• Sprog: spa
• Udgivet: 2025
• Fag: Big data; ciberpolítica; ciberactivismo; inteligencia artificial; campañas políticas híbridas; metaverso; wikiliderazgos; tecnopolítica; cyberpolitics; cyberactivism; artificial intelligence; hybrid political campaigns; metaverse; wiki-leaderships; technopolitics
• Online adgang: https://revistas.uasb.edu.ec/index.php/uru/article/view/5489