Comparative Analysis Of Russian And Foreign Territorial Brands

The article provides a comparative analysis of territorial brands development and promotion both in the Russian Federation and abroad on the level of countries, provinces and cities. The authors consider foreign territorial brands of such states, as Australia and Germany, the Austrian Land Tyrol and...

• Auteur principal: Mojshevich Eidelman, Boris; Kazan Federal University, Institute of Management, Economics and Finance (author)
• Autres auteurs: Raisovna Fakhrutdinova, Liliya; Kazan Federal University, Institute of Management, Economics and Finance (author), Aleksandrovich Bunakov, Oleg; Kazan Federal University, Institute of Management, Economics and Finance (author), Kamilevich Gabdrakhmanov, Niyaz; Kazan Federal University, Institute of Management, Economics and Finance (author), Nickolaevna Gorelova, Yuliya; Kazan Federal University, Institute of Management, Economics and Finance (author)
• Format: article
• Langue: spa
• Publié: 2017
• Sujets: territorial brand, regional branding, investment appeal of the region, tourist and recreational attr
• Accès en ligne: http://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/519