Factors Affecting Purchase Intention of Over-the-top Platforms
While the convergence of industries is evident in many fields, online streaming is a phenomenon to research. Therefore, this study investigates factors affecting consumer purchase behavior for over-the-top (OTT) platform subscriptions. A quantitative study with a cross-section design is followed, wh...
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| Materiálatiipa: | article |
| Giella: | eng |
| Almmustuhtton: |
2024
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| Fáttát: | |
| Liŋkkat: | https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/3235 |
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