Organizational Capabilities of Retail Companies to Develop Green Marketing Strategies
The human being has damaged the planet by the indiscriminate consumption of products that are not friendly to the environment, hence now the trend of consumers to choose sustainable products. This is the reason why companies are changing the way they make their products, as well as the style of comm...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/2041 |
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