Influence of the management of the Municipal Government of Penipe on tourism, Ecuador 2023

Administrative management is key to tourism development, as it influences legitimacy, effectiveness, and local benefits. The lack of vision, adequate regulations, training, and optimal processes leads to improvisation, poor coordination, and limited participation in the sector. The purpose of this research is to demonstrate the influence of the Administrative Management of the Penipe Municipal Government on the tourism development of the Canton - Ecuador 2023. This study is quantitative and non-experimental, assessing how the administrative management of the Penipe Municipal Government impacts tourism development in 2023, using structured surveys to collect data from key stakeholders. It is applied, descriptive, and explanatory, with a cross-sectional design that captures a specific view of the canton that year. Among the findings, statistical analysis confirms a positive and significant relationship between the administrative management of the Penipe Municipal Government and tourism development, with a Pearson correlation coefficient of 0.81. Surveys reflect favorable perceptions of the strategic plan, municipal projects, budget use, and technology, highlighting their direct impact on tourism. Linear regression supports that optimizing administrative management is key to promoting tourism growth.

• Hovedforfatter: Uquillas Granizo, Gilma Gabriela (author)
• Andre forfattere: Mostacero, Soledad Janett (author), Puente Riofrio, Mariana Isabel (author)
• Format: article
• Sprog: spa
• Udgivet: 2025
• Fag: Gestión administrativa; desarrollo turístico; Penipe; proyectos municipales; uso del presupuesto; crecimiento turístico
• Online adgang: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1510