Strategic Segmentation of the Spanish Electrical Material Distribution Industry based on Economic and Financial Indicators

The effectiveness of strategic decisions depends, to a large extent, on the precision with which one knows one's own positioning and that of competitors. At present, the economic-financial information of almost any industry is abundant. However, most industry studies offer values ​​that are not...

• Autor Principal: Pons-Verdú, Fernando José (author)
• Outros autores: Fambuena-Castelló, Pablo (author)
• Formato: article
• Idioma: spa
• Publicado: 2023
• Subjects: Strategic groups; Segmentation; Financial analysis; Business administration; Industry; Spain; Grupos estratégicos; Segmentación; Análisis financiero; Administración de empresas; Industria; España
• Acceso en liña: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1137