Ecuadorian Information Society. “Marketing” 2.0 in the Small and Medium Enterprises in Quito

This article shows the results of the research performed to the small and medium enterprise MYPE in the city of Quito, related to the demand of applications and WEB solutions, as an answer to marketing 2.0 problems, under the preamble that the business park, specifically the MSE, requires the internet accessto thrive in the macro business environment and the information society.

• Автор: Garzón Paredes, Alexis (author)
• Формат: article
• Мова: spa
• Опубліковано: 2016
• Предмети: Ecuadorian Information Society; Marketing 2.0; data mining; WEB applications; Sociedad de la Información Ecuatoriana; “Marketing” 2.0; minería de datos; aplicaciones WEB
• Онлайн доступ: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/248