Urban Identity: Some Theoretical Conceptions for its Determination
In today's modern society for greater efficient marketing of any product is required city from one of its most important aspects determining the urban identity as well as the elements that determine allowing any target audience to identify the distinctive features of that city .In this article...
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| Outros autores: | , |
| Formato: | article |
| Idioma: | spa |
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2015
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| Acceso en liña: | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/241 |
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Engadir etiqueta | Summary: | In today's modern society for greater efficient marketing of any product is required city from one of its most important aspects determining the urban identity as well as the elements that determine allowing any target audience to identify the distinctive features of that city .In this article a theoretical review of an important group of authors who address this issue and serve it to the merits of this important category for better positioning of cities for marketing. |
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