Urban Identity: Some Theoretical Conceptions for its Determination

In today's modern society for greater efficient marketing of any product is required city from one of its most important aspects determining the urban identity as well as the elements that determine allowing any target audience to identify the distinctive features of that city .In this article...

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Bibliografische gegevens
Hoofdauteur: Marrero-Marrero, Manuel (author)
Andere auteurs: Tanda-Díaz, Jensy (author), Naranjo-García, María Mercedes (author)
Formaat: article
Taal:spa
Gepubliceerd in: 2015
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Online toegang:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/241
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