Urban Identity: Some Theoretical Conceptions for its Determination

In today's modern society for greater efficient marketing of any product is required city from one of its most important aspects determining the urban identity as well as the elements that determine allowing any target audience to identify the distinctive features of that city .In this article...

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主要作者: Marrero-Marrero, Manuel (author)
其他作者: Tanda-Díaz, Jensy (author), Naranjo-García, María Mercedes (author)
格式: article
语言:spa
出版: 2015
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在线阅读:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/241
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