Brand Equity. One Perspective Focused on the Accommodation Consumer
The present work is a review study about the brand value from a perspective centered on the consumer. Its objective was to determine the factors and dimensions of measurement that are required for the construction of brand value with applicability to the lodgings sector. For this research a methodol...
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| Format: | article |
| Language: | spa |
| Published: |
2021
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| Online Access: | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/916 |
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