Influence of Relational Marketing and Word of Mouth in Traditional Ecuadorian Gastronomy
Traditional gastronomy is important in the identity of a pueblo or a nation, it is where marketing is an ally that allows the diffusion of culture and food traditions. The objective of this study is centered on the need to know the direct influence of relational marketing on gastronomy. A bibliograp...
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| Other Authors: | , , |
| Format: | article |
| Language: | spa |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1010 |
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