Influence of Relational Marketing and Word of Mouth in Traditional Ecuadorian Gastronomy

Traditional gastronomy is important in the identity of a pueblo or a nation, it is where marketing is an ally that allows the diffusion of culture and food traditions. The objective of this study is centered on the need to know the direct influence of relational marketing on gastronomy. A bibliograp...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Llangoma-Sisa, Christian Frank (author)
Beste egile batzuk: Galarza-Reyes, Erick Steven (author), Ochoa-Ochoa, Bladimir Steve (author), Haro-Sosa, Giovanny Lenin (author)
Formatua: article
Hizkuntza:spa
Argitaratua: 2022
Gaiak:
Sarrera elektronikoa:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1010
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