Influence of Relational Marketing and Word of Mouth in Traditional Ecuadorian Gastronomy

Traditional gastronomy is important in the identity of a pueblo or a nation, it is where marketing is an ally that allows the diffusion of culture and food traditions. The objective of this study is centered on the need to know the direct influence of relational marketing on gastronomy. A bibliograp...

• Autor principal: Llangoma-Sisa, Christian Frank (author)
• Altres autors: Galarza-Reyes, Erick Steven (author), Ochoa-Ochoa, Bladimir Steve (author), Haro-Sosa, Giovanny Lenin (author)
• Format: article
• Idioma: spa
• Publicat: 2022
• Matèries: Marketing management; Traditional gastronomy; Relational marketing; Word of mouth communication; Culture and food traditions; Gerencia de marketing; Marketing relacional; Gastronomía tradicional; Comunicación boca a boca; Cultura y tradiciones alimentarias
• Accés en línia: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1010