Contribution of Marketing to Commercial Management in an Urban Center from a Sustainable Development Approach
The present investigation has as purpose develop a procedure that allow optimize the localization of new commercial services or reorder those existent looking for to satisfy the commercial expectations of the client in the medium range cities as well as to impact in the decrease of the volumes of ur...
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| Format: | article |
| Jezik: | spa |
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2013
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| Online pristup: | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/200 |
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| author | Pancorbo Sandoval, José |
| author2 | Analuisa Moya, Patricio Anguiano, Rigoberto Brambila Zambrano, Iván |
| author2_role | author author author |
| author_facet | Pancorbo Sandoval, José Analuisa Moya, Patricio Anguiano, Rigoberto Brambila Zambrano, Iván |
| author_role | author |
| collection | Revistas Universidad Tecnológica Equinoccial |
| dc.creator.none.fl_str_mv | Pancorbo Sandoval, José Analuisa Moya, Patricio Anguiano, Rigoberto Brambila Zambrano, Iván |
| dc.date.none.fl_str_mv | 2013-12-08 |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/200 10.29019/eyn.v4i1.200 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Universidad UTE |
| dc.relation.none.fl_str_mv | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/200/202 |
| dc.rights.none.fl_str_mv | Derechos de autor 2013 Los Autores https://creativecommons.org/licenses/by/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | Economía y Negocios; Vol. 4 No. 1 (2013): Journal Economía y Negocios (January - December 2013); 50-60 Economía y Negocios; Vol. 4 Núm. 1 (2013): Revista Economía y Negocios (Enero - Diciembre 2013); 50-60 2602-8050 10.29019/eyn.v4i1 reponame:Revistas Universidad Tecnológica Equinoccial instname:Universidad Tecnológica Equinoccial instacron:UTE |
| dc.subject.none.fl_str_mv | geolocation services city services urban marketing localización de servicios servicios en ciudades marketing urbano |
| dc.title.none.fl_str_mv | Contribution of Marketing to Commercial Management in an Urban Center from a Sustainable Development Approach Contribución del Marketing a la Gestión Comercial en un Centro Urbano desde un Enfoque de Desarrollo Sostenible |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Evaluado por pares |
| description | The present investigation has as purpose develop a procedure that allow optimize the localization of new commercial services or reorder those existent looking for to satisfy the commercial expectations of the client in the medium range cities as well as to impact in the decrease of the volumes of urban mobility. For the elaboration of the procedure the author carries out, previous study, the coalition of concepts, technical and tools of the Strategic Urban Planning and City Marketing as well as the most current tools of management of commercial areas. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | REVUTE_85f337bbc00047f3f268f22ffc8be285 |
| identifier_str_mv | 10.29019/eyn.v4i1.200 |
| instacron_str | UTE |
| institution | UTE |
| instname_str | Universidad Tecnológica Equinoccial |
| language | spa |
| network_acronym_str | REVUTE |
| network_name_str | Revistas Universidad Tecnológica Equinoccial |
| oai_identifier_str | oai:ojs.ute.edu.ec:article/200 |
| publishDate | 2013 |
| publisher.none.fl_str_mv | Universidad UTE |
| reponame_str | Revistas Universidad Tecnológica Equinoccial |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccial |
| repository_id_str | 0 |
| rights_invalid_str_mv | Derechos de autor 2013 Los Autores https://creativecommons.org/licenses/by/3.0/ec/ |
| spelling | Contribution of Marketing to Commercial Management in an Urban Center from a Sustainable Development ApproachContribución del Marketing a la Gestión Comercial en un Centro Urbano desde un Enfoque de Desarrollo SosteniblePancorbo Sandoval, JoséAnaluisa Moya, PatricioAnguiano, RigobertoBrambila Zambrano, Ivángeolocation servicescity servicesurban marketinglocalización de serviciosservicios en ciudadesmarketing urbanoThe present investigation has as purpose develop a procedure that allow optimize the localization of new commercial services or reorder those existent looking for to satisfy the commercial expectations of the client in the medium range cities as well as to impact in the decrease of the volumes of urban mobility. For the elaboration of the procedure the author carries out, previous study, the coalition of concepts, technical and tools of the Strategic Urban Planning and City Marketing as well as the most current tools of management of commercial areas.La presente investigación tiene como propósito desarrollar un procedimiento que permita optimizar la localización de nuevos servicios comerciales o el reordenamiento de los ya existentes buscando satisfacer las expectativas comerciales y de servicio del cliente en ciudades medias, así como incidir en la disminución de los volúmenes de movilidad urbana. Para su elaboración se realiza, previo estudio, la fusión de conceptos, técnicas y herramientas de la planificación estratégica urbana y el marketing de ciudad así como las más actuales herramientas de gestión de áreas comerciales.Universidad UTE2013-12-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewedEvaluado por paresapplication/pdfhttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/20010.29019/eyn.v4i1.200Economía y Negocios; Vol. 4 No. 1 (2013): Journal Economía y Negocios (January - December 2013); 50-60Economía y Negocios; Vol. 4 Núm. 1 (2013): Revista Economía y Negocios (Enero - Diciembre 2013); 50-602602-805010.29019/eyn.v4i1reponame:Revistas Universidad Tecnológica Equinoccialinstname:Universidad Tecnológica Equinoccialinstacron:UTEspahttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/200/202Derechos de autor 2013 Los Autoreshttps://creativecommons.org/licenses/by/3.0/ec/info:eu-repo/semantics/openAccess2022-11-18T00:20:44Zoai:ojs.ute.edu.ec:article/200Institucionalhttps://www.ute.edu.ec/revistas-ute/Universidad privadahttps://www.ute.edu.ec/..Ecuador.1390-65421390-6542opendoar:02025-02-07T20:36:18.100979Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccialtrue |
| spellingShingle | Contribution of Marketing to Commercial Management in an Urban Center from a Sustainable Development Approach Pancorbo Sandoval, José geolocation services city services urban marketing localización de servicios servicios en ciudades marketing urbano |
| status_str | publishedVersion |
| title | Contribution of Marketing to Commercial Management in an Urban Center from a Sustainable Development Approach |
| title_full | Contribution of Marketing to Commercial Management in an Urban Center from a Sustainable Development Approach |
| title_fullStr | Contribution of Marketing to Commercial Management in an Urban Center from a Sustainable Development Approach |
| title_full_unstemmed | Contribution of Marketing to Commercial Management in an Urban Center from a Sustainable Development Approach |
| title_short | Contribution of Marketing to Commercial Management in an Urban Center from a Sustainable Development Approach |
| title_sort | Contribution of Marketing to Commercial Management in an Urban Center from a Sustainable Development Approach |
| topic | geolocation services city services urban marketing localización de servicios servicios en ciudades marketing urbano |
| url | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/200 |