Contribution of Marketing to Commercial Management in an Urban Center from a Sustainable Development Approach

The present investigation has as purpose develop a procedure that allow optimize the localization of new commercial services or reorder those existent looking for to satisfy the commercial expectations of the client in the medium range cities as well as to impact in the decrease of the volumes of ur...

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Bibliographic Details
Main Author: Pancorbo Sandoval, José (author)
Other Authors: Analuisa Moya, Patricio (author), Anguiano, Rigoberto (author), Brambila Zambrano, Iván (author)
Format: article
Language:spa
Published: 2013
Subjects:
Online Access:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/200
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