Limited Rationality in the Use of Credit Cards in Ecuador
Economic theory is based on the existence of the so-called "representative agent" that makes rational decisions. However, it has been possible to demonstrate that many of the economic decisions made by consumers are based on the so-called "impulse", which makes them liable to fal...
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| Format: | article |
| Language: | spa |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/447 |
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