Traceability Features in the Development of the B2C e-Commerce Model

The present work allows to characterize the basic functionalities of the traceability and how to contribute to the development of the electronic commerce in the current. For the development of the investigation, a qualitative approach is used, employing theoretical, analytical-synthetic and inductiv...

• Autor principal: Zambrano-Izurieta, Joselyn Paulett (author)
• Outros Autores: Mendoza-Barberán, Mishel Gema (author), Farez-Arias, Miriam del Rocío (author)
• Formato: article
• Idioma: spa
• Publicado em: 2023
• Assuntos: E-commerce; Traceability; B2C business model; Logistics; Comercio electrónico; Trazabilidad; Modelo de negocio B2C; Logística
• Acesso em linha: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1057